Seasonal Feature Flavor Program
Phase2 is a development approach based on key insight from
our consumer research study exploring flavored coffee drinker demographics, taste preferences and drinking habits.
Phase 2 is not only marketing data but a process.
Phase2 is a method to communicate direction and results.
How does FFS understand today’s flavored coffee drinker?
We understand dual drinkers and their taste expectations.
We understand the consumer appeal of sweet, creamy flavor profiles.
We understand shifts in the marketplace.
We understand how to create flavors with full cup drinkability.
We can anticipate and exceed the expectations of flavored coffee consumers.