In an industry that is launching new content and products every day, Lucta-FFS is here to streamline and simplify the fragrance insights that matter most to our customers. Each quarter, we highlight a plethora of information to provide an all-encompassing snapshot of our unique industry with the following:

• Industry Insights: Dive into the current status of fragrance with a perspective that will give you the insights and product examples you can utilize now.

• Newsworthy Nuances: Need to know what’s new on the market? Breeze through our product nuances to see new launches in home, personal, hair, pet, and more!

• Arising Aromas: Take a peek at the newest and arising fine fragrances for the upcoming season.

• Trending Tidbits: Gaze into the future and explore what’s next in fragrance as we highlight up-and-coming trending tidbits.

• Scented Snaps: See what’s happening on social media and decide for yourself if you want to purchase these viral scents!

As a trusted fragrance provider, it is our job to understand the current market and consumer motivations to anticipate the next trend. Our Fragrance Newsfeed is one of the tools we use to provide our valued partners with effective insights to ensure they deliver what’s next in innovation. 

Collaboration is the key to our solution-driven partnerships and listening to our customers’ stories help us be strategic and creative. Paired with our malodor capabilities and expertise in the personal, home, and pet care industries, Lucta-FFS is ready to listen to your story. 

If you are interested in receiving this newsletter, please contact your Lucta-FFS account manager or e-mail Julianne, our Fragrance Marketing Manager, at j.nienstedt@ffs.com. Let our team guide you through the fragrance industry and help you leverage the power of scent in your products.