Bring on the Heat with International Hot & Spicy Day

For one day a year, heat seekers around the world unite and celebrate International Hot & Spicy Day on January 16. Did you know that 62% of consumers agree that most savory foods taste better with some level of spiciness? While most age groups embrace heat, Millennials and Gen Z are driving this spicy obsession. They’re increasingly craving spicy flavors; adventurously exploring unique pepper profiles with nuanced heat levels from across the globe. 

In the past, consumers may have only been familiar with peppers like red bell or jalapenos. This is clearly changing, partly due to COVID. With more people cooking and experimenting at home, we saw a rise in spice-forward, globally inspired flavors.

We’re also seeing consumers reaching for unique condiments that complement their food. Approximately 75% of consumers eat hot sauce with their food. With hot sauce centric shops, hot sauce expos and the rise of YouTube shows like Hot Ones (which has over 55 million views!), consumers are educating themselves on different pepper profiles, heat levels and flavor pairings. Some notable and interesting hot sauces include Yellowbird Bliss & Vinegar, which combines ripe red serrano chiles with the unexpected flavors of strawberries and coconut or Queen Majesty Cocoa Ghost containing ghost peppers, pineapple, ginger, and cocoa powder.

With thousands of varieties of chilis, each pepper brings a unique level of heat, distinct flavor and even color to culinary innovation. From sweet and mild, to “burn your face off” hot, there’s no shortage of bold pepper profiles!

The FFS-Lucta team has compiled a collection of familiar and progressive pepper flavors, ranging in heat levels, that can be used in various applications within food and beverage. Contact us today to find out more and collaborate in the creation of best-in-class flavor solutions powered by industry knowledge, marketing, and technical expertise.